![]() Kotler has received numerous honors and awards. "I hope this book achieves that goal." Throughout his career, Dr. "Capitalism, management, and marketing must be joined in a comprehensive framework to understand marketplace developments and impacts," Kotler contends. In his latest book, CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System (AMACOM April 2015), he draws on his outstanding background in economics, as well as his esteemed knowledge of marketing, to offer unique insights into the inner workings of capitalism. "Many economists are not aware that the field of marketing originated as an economics discipline," Kotler observes. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking. ![]() He earned his Master's in Economics at the University of Chicago under the famed Nobel laureate Milton Friedman, who represented free-market thinking. ![]() ![]() Widely acknowledged as the world's foremost expert on strategic marketing, Professor Kotler is also a classically trained economist. Johnson Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. ![]()
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